Design tips and tricks: On Paper
Posted on Friday, October 23rd, 2009
by block club
Sometimes you just have to stop trying to recreate the wheel or put away the latest technology and just return to your roots. Yes, we’re talking about holiday cards. To promote Block Club’s 2009 Holiday Issue, we reverted to two simple rules: Make it personal, in this case a colorful card mailed (that’s right, through the post office, not electronically) to potential advertisers; and be able to laugh at yourself. As you can see in the images, the gang at Block Club doesn’t mind having a little fun around the office, and wearing ugly holiday sweaters (along with cheesy smiles) to lighten the mood. The response has been overwhelming, just by showing a little personality (and offering a complimentary Holiday Buy Guide feature for those advertising in the next two issues). Our clients appreciated this old-school gag that stands out from the barrage of daily emails, and added a chuckle to their day. Next time you need that killer idea, maybe it doesn’t have to be as grandiose as you think. It might just be hanging on your fridge.
