Design tip and tricks: Social Situations
Posted on Friday, October 23rd, 2009
by block club
You probably love a great YouTube video to pass the time just as much as we do; crazy freakouts on film, wild animal escapades, or pleading to leave Britney alone. But hidden behind all of the fun videos exists a very powerful, essentially free, small business marketing opportunity as well.
YouTube offers the option for a fully customizable channel, essentially your brand in motion. With customized graphics capabilities, along with your company contact information, you can build your very own video site, you can even create a custom URL and tracking mechanism to see who watches your work and how often.
But why video? And isn’t creating online video really hard to do? Video communicates the personality of a company or brand that is sometimes difficult to do with just words or still photos. Customers want to see who is behind your work, and having fun with a camera (which can be purchased relatively cheap) can open up plenty of doors for you.
Don’t believe us? Check out Blendtec Blenders, and how they used fun videos to make blenders exciting and sell something most customers already have in their homes. Notice that over 7 million people viewed this video, and that’s just one of dozens they have produced. They’ve generated buzz for 7 million potential new customers, all with a very small budget. When you open your mind to social outlets like YouTube to generate excitement for your business, you might have a lot of fun doing it as well. Ask us how we can help you build your own brand through online video. Who knows, you just might become the next YouTube sensation.
