Design Tips and Tricks: Awards and Accolades
Posted on Tuesday, December 15th, 2009
by block club
We’ve had the pleasure to work with a lot of fun businesses in various industries. One that we’ve recently worked with is WNYmedia, a local new media Web site and video production studio. We were tasked with designing a sales kit to help promote awareness of WNYmedia’s video production efforts. Our goal was to simplify their message and make an attractive marketing piece that could stand apart from the competition. They were looking for a unified brand message, but not being designers, needed outside assistance to help attract new clients.
Christopher Smith, CEO of WNYmedia, stated, “While we are a media company, we’re not a design shop and the Block Club team was our first choice as we’re big fans of their work and we thought they had the ability to see us as our customers see us.”
Based on usage, we decided to create a multi-page DVD sleeve which would hold a customizable clip reel and video service offerings. While the sales kit is the same for everyone, we designed the DVD sleeve so that WNYmedia could tailor clip reels to each client. “It was a unique design and we’ve used it as a mailer, as a display item at tradeshows and also as a take-home piece for our clients at meetings,” noted Smith.
Once we knew WNYmedia’s goal to simplify their array of services into a manageable and usable format and to help unify brand identity, we knew how to design the packaging to stand out from the pack. Smith added, “We loved the design, colors and layout so much, that we incorporated it into our Web design and video packages. Its simplicity and elegance has allowed us to position our company in the best light possible.”
So far, the response WNYmedia has received has garnered the exact reaction they were looking for. “Every single client to whom we have provided the sales kit has been impressed with it. It eases the conversation and makes every meeting a memorable one in the eyes of our prospective clients,” added Smith. We at Block Club pride ourselves on taking time to get to know our clients. “Patrick (Finan, owner) took the time to understand our business, listened and designed a sales kit which has changed the way we do business. Our conversion rate on sales is up 75 percent since we began using the sales kit and we’ve increased revenues in our related lines of business of social media consulting and viral marketing by over 120 percent. It’s really the best money we’ve spent as a company and we recommend Block Club to anyone who is looking for a design partner, not just a designer,” said Smith.
Thanks for the accolades WNYmedia! We’re happy to help you with your design needs. Give us a call to see how we can help grow your business. 716.507.4474
