Posters & Programs: Nickel City Chef
Posted on Wednesday, February 17th, 2010
by block club
Nickel City Chef is a local series of cooking competitions modeled after the Food Network’s popular Iron Chef. The competition pits local chefs against each other in an hour-long three-course cook-off using a secret local ingredient that’s revealed only moments before the competition begins. Season two begins this Sunday, Feb. 21 and features Nickel City Chef Adam Goetz of Sample versus challenging chef Ross Warhol of the Chautauqua Institution’s Athenaeum Hotel.
Nickel City Chef creator Christa Glennie Seychew contacted Block Club to have us design a series of posters and programs to generate buzz and excitement for season two.
We decided to do what everyone’s parents told them not to do and play with our food. We created a series of collateral materials that featured the letters N-C-C formed out of chopped peppers, shredded carrots, crispy bacon and uncooked ground beef. “Seconds anyone?” was chosen as the tag line to announce the popular series’ second year.
Posters can been seen hanging in local businesses and restaurants around Buffalo and programs are available at each of the eight events. For those of you who have not attended a Nickel City Chef event before, get your tickets fast! Season two is almost sold out. More information about the competition, participating chefs and restaurants and how to buy tickets can be found here. Things are really starting to heat up in the Buffalo food scene. Bon appetit!
