Social Situations: Facebook Pages
Posted on Wednesday, February 17th, 2010
by block club
Chances are if you’re online, you’re on Facebook. If you’re not on Facebook, you’ve at least thought about signing up. Facebook started as an online tool for communication through user profiles, photos and shared interests, but has become a useful tool for businesses too.
To get your business on Facebook, you’ll want to create a “fan page.” (Not a “group” and not a personal “profile”; if you’re reported with either of these types of pages, Facebook could delete your profile.) Fan pages are great because they’re industry-specific. Include information about your business, such as hours, accepted payment, etc. After you’ve published your fan page you’ll want to suggest to your friends that they become fans by clicking on the “Suggest to Friends” option under your profile photo. Ask them to ask their friends to be fans as well and watch your list grow. Get people talking about your company by posting informative and/or quirky status updates. Those updates will show up on your fans’ homepages when they first login. Have contests, post links to articles written about your business, or include information that you think your fans will enjoy. If you feel you need one-on-one help setting up your business on Facebook, you can hire a Web designer or marketing specialist to help walk you through the process for an affordable price.
