An Adam Lippes Pop-Up Store in WNY?!
Western New York isn’t exactly the first place you should expect to see a pop-up store. Aside from the Halloween or Christmas stores that briefly open in our malls during the holiday season, pop-ups are a rarity; this is especially so when it comes to fashion retail.
Called pop-ups because they seem to pop-up out of nowhere, these stores are open for limited time. Much like an opening of a new show at a gallery or theater, pop-ups are typically met with a good amount of public hype. I have seen a variety of pop-ups in New York City from a myriad of companies seeking to quickly promote a new product or concept.
Upon reading our friend Erin’s blog, I was surprised thrilled to learn that an ADAM pop-up store will be opening in Williamsville. With an ADAM flagship store in Manhattan, this will be the first pop-up for designer Adam Lippes. You might ask, why WNY? What’s the connection?
Adam had the pleasure of growing up in our fair region. While he left the area to attend Cornell University and subsequently moved to New York City, it is apparent that the designer hasn’t forgotten where he came from. According to the ADAM website:
Adam Lippes began his career in fashion at Polo Ralph Lauren in the public relations department. In 1996, he moved to Oscar de la Renta, where he quickly grew to be one of the youngest creative directors in the luxury fashion world. As the worldwide creative director for Oscar de la Renta, Ltd., where he was employed from 1996 to 2003, Adam worked closely with Mr. de la Renta on every aspect of the brand, including design, marketing, and new business development.
In 2003, Adam decided to pursue his dream of creating wearable yet luxurious cotton basics. His desire to “fuse fashion with the perfect white tee” began with a global search for manufacturers of the finest cottons, cashmeres, and wools. Adam launched his eponymous label at Saks Fifth Avenue in spring of 2004. Since then, the business has grown from luxury basics into a full sportswear collection.
2007 has proven to be quite the year for Adam and the company. In August, he was inducted as a member of the prestigious Council of Fashion Designers of America (CFDA). Adam staged his first formal runway show during New York’s Fashion Week in September to great critical review, gracing the cover of Women’s Wear Daily the following day. In the October issue of Vanity Fair, Adam was chosen as a member of their elite list, “The Next Establishment,” named as one of the most important young designers of today. In December 2007, Adam opened his first freestanding boutique in Manhattan’s trendy Meatpacking District where his men’s and women’s collections will be showcased alongside a selection of hand-picked lifestyle items. Adam is 33 years old and lives in New York City.
I think an ADAM pop-up is well suited for Williamsville, as it will complement many of the other high-end boutiques in the village.
Located at 5454 Main Street in Williamsville, the ADAM pop-up will be open through the New Year.
Posted by on 10/10 at 02:26 PM
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