You’re In!  Dress By Design Puts Fashion In Your Own Hands

Here’s a fashionable choice for all you creative types out there.  Allentown’s very own Dress By Design is an innovative shop and Web site that puts all of those fashion choices in the hands of the customer.  Have you ever wanted to switch out your summer cocktail dress’s hemline for something a little more sophisticated?  Do your necklines refuse to show off your upper body the way they used to?  Well Dress By Design is the place, and now is the time, to start designing your own evening wear.

Here’s what company vice-president Kathy Vacanti had to say about the store’s unique place in the local marketplace:

Shopping has been taken to the next level. There is no more need for shopping disappointment; no more need for that crushing feeling that you found the perfect dress, BUT it didn’t have sleeves you wanted, it was the wrong neckline, or some component that you just didn’t want! There will be no more coming home from hours of shopping empty handed. Now, you can design your ideal dress right from your own home or office. And, about 3 weeks later, an expertly-sewn, completely original dress for under $200 is yours. Let us introduce to you, Dress by Design.

How cool does that sound?!?  Here’s more info…

Six classic dress styles are offered, with standard sizing or “mix and match” sizing. Each style can be personalized by choosing the neckline, sleeve length, dress length, and fabric. A large selection of high quality fabrics is offered. Once a dress is ordered, it is sewn by professional seamstresses, and then shipped to the customer.

Part of the uniqueness is that it allows the customer to truly express themselves through fashion. “It’s amazing how good it feels to wear a dress you’ve designed yourself!” states Christine McNamara, president and one of the co-founders of the company.

Many women, especially middle-aged or older, already know the classic dress style that flatters them, but they can’t easily find it to buy. They also know how a sheath or a-line will fit, so they are comfortable ordering it online.

I just went online and made something I’d be thrilled to give to a friend or family member as a gift (since, you know, dresses aren’t my thing).  It’s fun, it’s creative and it’s all locally produced and manufactured!  This is such a cool site, and their staff is open to design talk and consultation too!  Check out Dress By Design and see how your next dress can be truly yours!

Dress By Design
43 Allen Street
Buffalo, NY
888.676.8461

p.s.  I made those three dresses up top.  Coming soon from my debut line, DressyBenny.  (Just kidding again, I don’t wear dresses.)

Posted by on 07/29 at 03:04 PM